we deliver solutions
We partner with clients to diagnose business development challenges, refine their sales approach, and implement practical strategies that drive growth.
Every solution is designed to create clear, measurable results that move the business forward with confidence. We offer 3 clear solutions to help firms on this journey: Fractional, Performance and Transformation.
FRACTIONAL
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An experienced, hands‑on commercial leader embedded into the business on a part‑time basis.
Key themes:
•Proactive business development advisory
•Pipeline clarity and coverage
•Sales structure and accountability
•Consistent rhythms (deal reviews, performance management)
•CRM structure, reporting, and data integrity
•Leadership support and decision‑making
•Effective revenue forecasting
PERFORMANCE
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A structured, hands‑on option focused on getting the fundamentals right, following the The Base Layers BeDeveloped sales framework.
Key themes:
- Cover one strategic pillar of The Base Layers each quarter
- Establishing core commercial foundations
- Supporting implementation alongside internal teams
- Direction across pipeline generation, targeting, messaging, and activity focus
- Practical, operational improvements (not just advisory)Fully documented sales playbook which will shape new processes for the business
TRANSFORMATION
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A full, end‑to‑end commercial transformation programme. Designed to build a scalable, repeatable, data‑driven revenue engine that turns growth ambition into something operational and predictable in the quickest way possible.
Key themes:
- Director level support: Acting as your Business Development Director driving strategy, innovation and implementation across the team
- Month by month implementation framework
- Accelerated module delivery: Navigate BD capabilities faster and more efficiently moving from good to great
Review Stage
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The review is a focused, expert-led assessment of your early-stage sales and business development performance. We assess the capabilities within your business and prioritise your roadmap for implementation.
- Focus on CRM in depth, spreadsheets that are being used, pipeline management and meeting outcomes
- Questionnaire and feedback: to assess gaps in your BD capabilities. Reviewed in the workshop
- We will assess how your BD activities, tools, and internal processes integrate across sales, marketing and delivery
- Best practice benchmarking: We will compare your current BD approach against high performing firms
Ready to Strengthen Your
Business Development?
Let’s take the next step together. Whether you’re looking to refine your strategy or scale your sales operations, our team can help build a business development engine that works for you.