Most consulting firms know the type of client they want more of, but few have turned that into a clear, usable and consistent targeting model. This module helps teams define what a genuinely good-fit client looks like, where commercial effort should be focused and which opportunities should be deprioritised.
A practical coaching module that helps the team sharpen its ideal client profile, prioritise target accounts and build a more focused approach to business development.
Founder-led consultancies, boutique consulting firms and commercial teams that are spreading their BD effort too thinly.
Stop chasing everything. Focus your team on the clients, sectors and opportunities most likely to convert, grow and value what you do.
