The BeDeveloped story began with a simple belief: SME
businesses deserve a smarter, more systematic way to
approach early-stage sales.
After more than 25 years working in sales, we’ve seenthe best
and worst. We’ve experienced the messy CRM setups, the
inconsistent outreach, the stalled pipelines, and the guesswork
that too many teams are forced to navigate.
At BeDeveloped, we’ve taken those lessons and transformed
them into a structured, repeatable approach to Sales and
Marketing. We know how to embed a sales engine that
strengthens and supports the whole team, driving clarity,
momentum, and measurable results.
The outcome? A process you trust, a pipeline you can forecast,
and a cadence that finally feels in control.
Luke brings over 15 years of experience working in sales, specialising in strengthening commercial teams and building effective early-stage cycles. He has a deep expertise in CRM optimisation, new market development, lead generation and aligning Sales and Marketing teams, with a track record of helping organisations create clear, repeatable routes to revenue.
George is a seasoned professional with extensive experience in Sales, client relationship management, and consulting. He advises businesses on early-stage sales processes, key account management, and effective campaign delivery, helping them build stronger client pipelines and more scalable routes to market.
At BeDeveloped, our mission is to help businesses build structured, dependable sales and marketing functions for
sustainable growth.
We specialise in transforming early-stage sales processes, addressing challenges with tailored solutions across CRM, lead generation, sales campaigns, people management and KPIs.
Drawing on our experience of working with over 1,000 consulting leaders, we deliver practical strategies and real-world insight – empowering our clients to avoid pitfalls, achieve results, and trust us to drive meaningful transformation.
